
I think about growth from gamification principles.
Scaled a B2C fintech from 0 to 10M users at
barq. Built viral loops and reward systems that moved $19.4B in transactions, cut CAC by 52%, and managed 300k concurrent users.
Scaled product from 0 to 10M users. Drove $19.4B in transaction volume through reward systems. Managed 500k concurrent users for live events. Lifted KYC completion by 40% and cut support tickets by 72% via automation.
Launched barq wallet in Saudi Arabia. Acquired 250k users in 7 days via game-based referral loops. Slashed CAC by 52% (from 45 to 20 SAR) using Retool for real-time reward and difficulty controls. Led viral 'Raffles' to acquire 200k users.
Tripled average session time from 5 to 17 minutes for top titles like Roblox. Cut support tickets and bug escalations by 20% by building a new user-centric QA testing framework. Improved load and runtime KPIs by 10% across all cloud builds.
Generated $500K+ in B2B revenue by building a marketplace operations framework for retail and institutional channels. Drove $200K in referral sales by overhauling brand growth and incentive strategies. Launched a D2C wellness brand on Amazon and managed end-to-end supply chain sourcing from China and Taiwan.